Koc University, 2017

IAE, Université Aix-Marseille, 2007

Boğaziçi University, 2006 

Asst. Prof. Ceren Hayran is a full-time faculty member in Marketing at Özyeğin University Business School. Before joining academia, she held several marketing roles at PepsiCo, Ülker, and Turkcell companies. Her academic research covers a range of topics within consumer psychology and behavior.

Consumer Behavior, Branding, Sustainable Consumption, Social Media Marketing, Consumer Well-being and Emotions

Research / Supervision Interests

Although not limited to, some of the possible topics of supervisions are as follows:
- Consumer behavior
- Branding
- Second-hand, circular, and sustainable consumption
- Social media and influencer marketing
- Role of emotions in consumer psychology
- Artificial intelligence (AI) applications in marketing

**Note: I am open to new MSc and PhD students**

Previous PhD Supervisions

Journal Articles

• Ceylan, Melis and Ceren Hayran (2025), “Social Media Influencer Marketing: The Role of Influencer Type, Brand Popularity, and Consumers’ Need for Uniqueness”, International Journal of Advertising, 1–28.
• Hayran, Ceren and Melis Ceylan (2023), “Impact of Social Media Brand Blunders on Brand Trust and Brand Liking”, International Journal of Market Research, 65(4), 466-483.
• Hayran, Ceren and Zeynep Gürhan-Canli (2022), “Understanding the Feeling of Missing Out: A Temporal Perspective”, Personality and Individual Differences, 185, 111307.
• Ceylan, Melis and Ceren Hayran (equal authorship), (2021), “Message Framing Effects on Individuals’ Social Distancing and Helping Behavior during the COVID-19 Pandemic”, Frontiers in Psychology, 12, 663.
• Hayran, Ceren and Lalin Anik (2021), “Well-Being and Fear of Missing Out (FOMO) on Digital Content in the Time of COVID-19: A Correlational Analysis among University Students”, Int. J. Environ. Res. Public Health 18, no. 4: 1974. 
• Hayran, Ceren, Lalin Anik and Zeynep Gurhan-Canli (2020), " A Threat to Loyalty: Fear of Missing Out (FOMO) Leads to Reluctance to Repeat Current Experiences ", PLoS ONE, 15(4):e0232318.
• Gürhan-Canli, Zeynep, Gülen Sarial-Abi and Ceren Hayran (2018), “Consumers and Brands across the Globe: Research Synthesis and New Directions,” Journal of International Marketing, 26(1), 96-117.
• Gürhan-Canli, Zeynep, Ceren Hayran and Gülen Sarial-Abi (2016), “Customer-based Brand Equity in a Technologically Fast-paced, Connected, and Constrained Environment,” Academy of Marketing Science Review, 6(1), 23-32.
• Hayran, Ceren, Lalin Anik and Zeynep Gurhan-Canli (2016), "Feeling of Missing Out (FOMO) and Its Marketing Implications", Marketing Science Institute Working Paper Series, 16-131.
• Swaminathan, Vanitha, Zeynep Gürhan-Canli, Umut Kubat and Ceren Hayran (2015), "How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective”, Journal of Consumer Research, 42(1), 45-58.

National Publications

• Sinag, Ceyda, Ayşegül Toker, Ali Coşkun and Ceren Hayran (2025), “Postmodern Consumer Identity Projects on Social Media: Skincare Consumer Tribe,” Business & Management Studies: An International Journal, 13(1), 263-281.
• Hayran, Ceren and Rabia Bayer (2024), “Lükste İkinci El Tüketim Etkisi”, Harvard Business Review Turkiye, https://hbrturkiye.com/blog/lukste-ikinci-el-tuketim-etkisi.
• Hayran, Ceren and Melis Ceylan (2023), “Impact of the Number of Followers and Social Interaction in Social Media Influencer Marketing Success”, Journal of Internet Applications and Management, 14(2), 14-25.
• Hayran, Ceren and Zeynep Gürhan-Canli (2023), “High and Low Arousal FOMO (Fear of Missing Out) States and Their Effects on Consumers’ Product and Experience Preferences”, Journal of Marketing and Marketing Research , 16(3), 589-606.
• Hayran, Ceren (2023), “Impact of the number and congruence of co-branding partners on evaluations of the strength and uniqueness of a focal brand’s core associations”, Journal of Marketing and Marketing Research , 16(2) , 381-402 .
• Hayran, Ceren (2023), “The role of prestigious and functional brand concepts in consumers’ evaluations of co-branded partnerships”, Journal of Marketing and Marketing Research , 16(1), 117-136.

Book Chapters

• Gürhan-Canli, Zeynep, Ceren Hayran, and Gülen Sarial-Abi (2017), “Culture and Branding,” in Cross-Cultural Issues in Consumer Science and International Business, edited by Hester van Herk and Carlos J. Torelli, Springer.
• Gürhan-Canli, Zeynep, Gülen Sarial-Abi, and Ceren Hayran (2017), “Multiple Shades of Culture: Insights from Experimental Consumer Research,” in The Routledge Companion to Consumer Behavior, edited by Tina M. Lowrey and Michael R. Solomon, Routledge Publisher.
• Hayran, Ceren and Zeynep Gürhan-Canli (2016), “Brand Extensions”, in The Routledge Companion to Contemporary Brand Management, Eds. Francesca Dall’Olmo Riley, Jaywant Singh and Charles Blankson, Routledge Publisher.

Research Grants and Awards 

• BAGEP Young Scientist Award, 2023
• EMAC Junior Faculty Visiting Program Award, 2023
• National Representative -Turkey of the European Marketing Academy (EMAC), 2019-2022
• AMA Sheth Foundation Doctoral Consortium Fellow, 2016
• ACR Sheth Foundation Best Dissertation Award Co-winner, 2015
• MSI Research Grant, “FOMO (Feeling of Missing Out)”, with Zeynep Gürhan-Canlı, 2015
• Turkcell Academy Research Grant, “Determinants of Co-branding Success”, 2013
  

Marketing (MKTG 201), Integrated Marketing Communications (MKTG 312, MKTG 735)