2010 Marketing Dynamics Conference

Özyeğin University will be hosting the 2010 Marketing Dynamics Conference on 21-23 June 2010. During the conference which aims to  provide a setting for academic researchers interested in marketing dynamics to meet and discuss research in this area  and engage in collaborative work,  Prof. Dr. Phillip-Hans Franses  (Erasmus University, the Netherlands) will be giving a tutorial entitled “Modern Time Series Tools in Marketing”.

 The keynote speech of the conference will be delivered by Nobel Laureate Prof. Dan McFadden. Having been organized since 2004, this year’s conference will also feature two practitioner sessions which bring together professionals and academics. During the regular sessions, forty-four (44) papers will be presented on the topics of pricing, branding, advertising, quality and innovation, online dynamics, marketing strategy and research, social networks, consumer behavior and competition.

For the conference program, please click here.

Who is Prof. Daniel McFadden?

Daniel McFadden is an econometrician who won the 2000 Nobel Memorial Prize in Economic Sciences.

He was born in Raleigh, North Carolina. He attended the University of Minnesota, where he received a B.S. in Physics at age 19, and a Ph.D. in Behavioral Science (Economics) five years later (1962).

In 1964, McFadden joined the faculty of UC Berkeley and focused his research in areas including choice behavior and the problem of linking economic theory and measurement. He won the John Bates Clark Medal in 1975 and the Erwin Plein Nemmers Prize in Economics in 2000.

Prof. McFadden won the 2000 Nobel Memorial Prize in Economic Sciences for  his development of numerical methods to econometrically model people’s choices. McFadden’s methods take into account the opinions of decision-makers, how much importance they attach to different factors, and different limitations they are exposed to (such as purchasing power), and in the light of all these factors, predict the best available alternative the decision-makers are most likely to choose. Hence these methods make it possible to understand and forecast the choices made by individuals. 

Prof. McFadden applied this method to predict the Bay Area Rapid Transit system’s (BART) ridership in 1970s. Commuters choose their mode of transportation based on the time spent, cost of transportation, and how onerous the trip is. By employing the method developed by Prof. McFadden the BART administration revised their pricing and timetables to encourage commuters to choose trains instead of their private cars.  This method adopted by social scientists as much as economists is currently being used as a standard method to measure the demand for product and services.

He was elected to the National Academy of Sciences in 1981. In 1977, he moved to the Massachusetts Institute of Technology, but returned to Berkeley in 1991. After his return, McFadden founded the Econometrics Laboratory, which is devoted to statistical computation for economics applications. He remains its director. He is currently the E. Morris Cox Professor of Economics at the University of California, Berkeley.

Participation Fee

Participation fee is $550 for faculty and $350 for doctoral students.
Participation fee for practitioner sessions is TL 125.

Further information

For further information, you can visit the conference website.

Contact

For your questions about the conference topics and presentations:
Özyeğin University Graduate School of Business
Tel: 0216 559 23 30
Fax: 0216 559 24 70
E-mail: Koen.Pauwelsozyegin.edu.tr

For your questions about registration and organization:
Asterya
Tel: 0312 210 38 61 – dahili: 5
Fax: 0312 210 38 68
E-mail: mdc2010@asterya.com